By Jessica Mathews, May 4, 2022

It’s been happening for over a decade. Rather than settle on endowments or pension funds, the biggest private equity firms are also looking to a new cohort—the world’s richest people—as a source of capital.

In 2018, a Blackstone Group executive famously predicted that retail investors would make up some 50% of the firm’s assets under management in five to 10 years. READ MORE >>